SiGMA World 2026 to feature sports stars, tech entrepreneurs in Rome
The gaming and affiliate marketing event will host football icons, UFC champion Francis Ngannou and venture capitalist Tim Draper.
ROME · The SiGMA World 2026 summit will bring an international lineup of sports icons, entrepreneurs and entertainment figures to Fiera Roma from November 2 to 5. The event combines gaming, affiliate marketing, financial markets and frontier technology. Its Affiliate Grand Slam (AGS) segment will connect marketing professionals with prominent names from sport, business and technology. The roster includes former Italian footballer and World Cup winner Marco Materazzi and Inter Milan captain Javier Zanetti.
Other football personalities attending include French forward Djibril Cissé, known for his time at Liverpool and Marseille. From combat sports, UFC heavyweight champion Francis Ngannou will appear as a Solid Icon ambassador on November 3 and 4 from 1 p.m. to 4 p.m. Georgian fighter Merab Dvalishvili, known for his wrestling style, will also attend. The athlete list is rounded out by three-time Grand Prix winning Italian Formula One driver Giancarlo Fisichella.
Beyond sports, the summit will host entrepreneurs from venture capital, cryptocurrency and luxury retail. American venture capitalist Tim Draper, founder of Draper Associates, is confirmed to attend. Charlie Lee, the creator of the Litecoin cryptocurrency, will represent the digital assets space. Jacob Arabo, founder of the luxury jewellery and watch brand Jacob & Co., will also be present.
The AGS programme features speakers from entertainment and social media. Jeannie Mai, the Emmy Award-winning television personality and CEO of HelpGrid, is on the speaker roster. Dr Sara Al Madani, an Emirati entrepreneur and investor, will also speak. The programme includes individuals from social media companies such as TikTok and Snapchat, highlighting digital advertising and audience acquisition. Organizers said the event will offer delegates opportunities to build connections, exchange ideas and explore partnerships across its four specialist communities. The Rome edition aims to bring together a broad cross-section of international business and popular culture.