BETBY wins two awards in Rome for sportsbook innovation
The B2B provider won for its fixed-odds prediction markets solution and its overall sportsbook platform.
ROME · BETBY, a B2B sportsbook provider, has won two major industry awards at ceremonies in Rome. The company received the Best Innovative Sportsbook Feature honour at the SiGMA World Awards 2026 for its BETBY Predictions product. It also secured the Best Sportsbook Platform Provider title at the ACE Alliance iGaming Awards 2026. The dual accolades reinforce the strength of its sportsbook offering and its commitment to product innovation.
The SiGMA award recognizes BETBY Predictions, which the company calls the first fixed-odds prediction markets solution built specifically for sportsbooks. Launched this year, it turns global events and trending topics from finance, cryptocurrency, technology and entertainment into betting markets. This allows operators to reach audiences interested in subjects beyond traditional sports. The product offers a fully managed, fixed-odds experience, unlike conventional prediction markets that depend on exchange models and liquidity pools.
Pierre Pulis, marketing director at BETBY, said the awards validate the company's focus on innovation. "Innovation is at the core of everything we do at BETBY, and receiving these two awards is a strong recognition of our commitment to pushing the boundaries of sportsbook technology," Pulis said. He added that the company remains focused on building solutions that help partners differentiate and grow. BETBY Predictions removes the complexity of peer-to-peer trading by using AI to generate markets alongside human oversight. This approach lets operators launch a new betting vertical while keeping control over risk, content and which markets to offer. The awards were announced as BETBY highlighted its latest products at its SiGMA World Rome exhibition stand, number H4-4037. At its Innovation Hub, the company showed three key products. These were Betby Games, its proprietary esports feed. The award-winning BETBY Predictions. And BETBY SlotBets, a new product that merges real-time sports betting with casino-style game mechanics. The separate award from the ACE Alliance iGaming Awards honours BETBY's broader sportsbook platform, which includes wide sports coverage, in-house trading and risk management, and scalable technology.